Virgin Mobile Marketing Metrics

Virgin Mobile’s business model consists of several different strategies for success. On July 2002, Virgin launched its new cellular service company, mostly geared for individuals ages 15- 19. The UK-based company had plans to acquire new clientele by tapping the youth market with the following tactics: Text messaging bundles: Virgin believed text messaging was a key selling point for youth as kids would often communicate with friends or family through this medium as it was cheaper than daytime minutes and a more discrete form of communication while in class.Ring Tones: Virgin offered a large selection of favourite and popular tunes and music that could be set as your cellular ringtone. Fun Clips: Are audio clippings of new gossip, sports information, jokes and other information that teens generally have interest in and have the time to review. Other features such as Music Messenger allowed cell phone users to share their favourite music with their friends and classmates.These features appealed more to the youth market and generated additional cell phone usage (if not by using minutes) and customer loyalty. Virgin believed that these mediums would bond customers to their phones therefore creating more interest. Virgin signed contracts with several phone manufacturers such as: Kyocera, Nokia, LG and more to enable a variety of phones to choose from; each providing a different benefit that would appeal to the youth.By adding these features and targeting the 15-24 market, as well as being a contract-free cell phone provider, this generated more interest in the market because the ones under 18 would have had to use their parents to sign a contract for them in order to have a wireless device, this way, Virgin enables customers the freedom. Assuming the number of customers is 5 in year one, and retention rate is 75% the decline in customers yearly thereafter will be deducted by the same percentage.By taking the number of effective customers in 2001 and multiply ing it by retention rates we acquire the pattern or deduction. (copy and pasting the formula along the years 2002, 2003, 2004, 2005 and 2006; the five-year wireless contract). | | | | | | Retention rate was calculated by assuming the number of total customers was 100. 25 customers left to another service provider. 100-25 = 75. (75/100) *100 = 75% Retention. Tab 1 of spreadsheet Tab 2 of spreadsheet

Cultural communication in relation to the culture of India Essay

Cultural communication in relation to the culture of India - Essay Example Cultures have individual perceptions of society, and norms and values affect the manner in which people of varying cultures communicate and understand the world. Inability to understand the difference in culture may cause misunderstanding or hinder communication between people of varying culture. The culture of India is one of the most unique since there is cultural diversity throughout the country. The North, south, and Northeast have unique cultures and their combination has led to development of the Indian culture.It is vital to note that tourism is the most apparent method of intercultural meetings since people of diverse cultures travel to far away lands such as India to learn different cultures. There is normally a difficulty in intercultural communication not only because of the difference in language but also because of the varying attitudes of people of varying culture. Through speech humans are able to communicate with each other and to do so they use language. Humans use s ystems of symbolic communication to pass across messages and the variety in language makes human communication very complex. Language is the most important tool for the transmission of various cultures. It is also the greatest barrier of communication between individuals of different cultures. In India, different states have various official languages identified by the central government. For example east India speaks Hindi, Urdu, and Bengali. English is considered globally as the language most understood.

ENG 101 Final paper for college Essay Example | Topics and Well Written Essays - 1250 words

ENG 101 Final paper for college - Essay Example However, it accomplishes this in certain situations. The immigration and citizenship legislation involves relatives’ reunification prerequisites, for instance, which permit U.S nationals to petition for relatives from other nations to join them. The immigration and citizenship legislation involves relatives’ reunification prerequisites, for instance, which permit U.S nationals to petition for relatives from other nations to join them. Moreover, there is a provision for illegal aliens to remain in the U.S if their removal would cause extreme suffering to their siblings. Many immigrants travel to the U.S to fund their kid’s education in their home nations. This has devastating consequences on the children. Mother’s division from their kids is the worst of the devastating consequences. The main quandary is that most immigrants are not able to return to their nations to visit their kids and relatives. Many children tolerate long divisions from parents during m igration procedures. These kids confront issues such as anguish, loss and lack of connection. Their parents endure an analogous experience guilt and apprehension (King, p.3). Immigration to the U.S is an extremely contentious topic. When individuals leave their nations, there are implications on their relatives. Most immigrants relocate to other nations to obtain an excellent life for their relatives, especially for their kids. This discourse is an exploration of the significance of mothers immigrating to the U.S while leaving their families. It delves into justifying why this is crucial to many individuals from impoverished nations. Moreover, it illustrates why these individuals should be permitted to immigrate. There are numerous explications regarding people’s immigration into the U.S. The main explication regards searching for employment. Mainly, this immigration concerns impoverished nations and families. Mothers, for instance, relocate so that their kids can obtain a perfect

Objectives against Marxism Essay Example | Topics and Well Written Essays - 1000 words

Objectives against Marxism - Essay Example Marxism is an economic worldview that is based on the assumption that a few people control all the means of production and that they reap all the benefits at the expense of those who work for them. According to Marxists, the workers, or the proletariat, will at one time in the future come to overthrow the bourgeoisie, who own the means of production. The majority of those who claim to believe in this philosophy have yet to prove that it can actually work. The Marxist philosophy has come to be applied in many fields including politics, and in the latter, it has been manifested through communism and socialism. For several decades in the twentieth century, Marxism was a powerful force on the world scene but because of its unsustainable nature, it has come to be relegated to the background in the recent years. While there are powerful arguments for the Marxist philosophy, there are also more potent arguments against it and most of the latter arguments are because it is unsustainable. Mar xism became a powerful force in the early twentieth century because its philosophy came to attract those people who had long been oppressed by their rulers. The early Marxists were men who had been raised in poverty and when they found this new philosophy, they felt that they could use it to improve their lot in life (Evans 762). What these people failed to realize is that Marxism is an utopian, which cannot be realistically implemented. This can be seen through the utter failure of the political systems based on Marxism that have so far failed to survive. Marxist governments, for example, have made the life of their people far worse than they were previously. A current case to note is the ongoing one in North Korea where despite the fact that the government still officially declares itself to be communist; the behavior of its ruling elite is a far cry from the Marxist philosophy upon which it was founded. While the people of this country continue to suffer, the elite live a life of luxury that the former can only dream of. In fact, it can be said that the North Korean elite has turned its back on the ordinary people, many of whom not only live in poverty, but are also suffer from malnutrition. This is an absolute failure of Marxism in the modern world and perhaps this country and its people would do much better if it had a government that had a free market philosophy as well as being democratic. An obvious example is South Korea, which took an opposite direction compared to its northern neighbor and is now one of the most respected economies in the world. The failure of Marxism as a political philosophy can be said to have been revealed during the Cold War when the Soviet Union had to work far harder than the United States in order to be able to compete with the latter. The communist system of government practiced in the Soviet Union was based on Marxist philosophy, where the state controlled every aspect of its economy (Skousen 500). The people who worked in the Soviet economy were given very little incentive to be more productive. Everybody was given a quota to meet and once that was done, then no more was required of them. Workers were treated more like machinery than as people who were essential for the development of the economy. There were certain instances where people did not even bother to work because they had no incentive to do so. They were not given any opportunity to be innovative in their work places, and even though they worked extraordinarily hard, under extreme conditions, they were given very little pay. The soviet economy therefore, did not have enough opportunity to ensure that it was diversified enough to stay competitive on the global scene.

Resources Essay Example | Topics and Well Written Essays - 500 words

Resources - Essay Example It is an established fact that humans need certain basic things to survive in this world, which include food, clothing and shelter. Rapid population growth and increased urbanization have made shelter one of the most critical problems around the world. The earth’s carrying capacity or the amount of inhabitants it can sustain in terms of food, water and housing is limited and specific (Ehrlich, 1990). The increasing population does not commensurate with the resources as there is no change in resources. Resultantly, there is going to be an extreme shortage of resources with every passing day. Besides the reduced availability of land for accommodation, there are a number of other devastating effects of over population. All other resources like food, clean water are inter linked with the land; at present more than 99% of food supply comes from land and only 1% is obtained from oceans and other water habitats (Pimentel et al., 1994). The other implication of rapid growth and less land availability is the issue of human and factories’ waste, which if not disposed off properly, can cause a number of health problems like typhoid and cholera (United Nation, 1991, p. 219). The world is becoming a place where the human population is becoming more and more crowded thereby increasing the needs of life. The challenges for the engineers in provision of basic needs to humans like water, sanitation, nutrition, health care, safety are also increasing with every passing day. In next 20 years, expected increase in population is two billion, out of which 95% in developing and 5% in under developed countries. Such huge growth is going to increase the extraordinary requirement for energy, food, waste disposals, health care, ecological onslaught, telecommunication and transportation networks. The role of engineers in providing matching response to these requirements will be very critical and vital (Amadei,

Should school teach sexual education in their curriculm Essay

Should school teach sexual education in their curriculm - Essay Example (Meston & Buss, 2007: 477) Nature has always been kind and benevolent to humans, and is well aware of all their spiritual, mental, physical and sexual needs and desires. Consequently, it has invented the ways to satisfy these desires in an adequate manner. Since man also seeks food for his spiritual needs, religious beliefs provide him the same in order to lead a mentally tranquil and peaceful life. Similarly, religious teachings are not confined to code of worship only; on the contrary, religions also define the methods to lead a respectable, contented and pious life. As a result, almost all existing religions recommend etiquettes to get involved into sexual union for the physical gratification on the one hand, and for the fulfillment of reproduction process on the other. Here the question arises how man should teach the young ones regarding the sexual desires growing in their minds along with the growth of their physique. Hence, there appears the question of providing of sex educat ion at school level in order to keep the teenagers well aware of this very imperative aspect of individual, collective and social life. The debate regarding the inclusion of sex education in the class curriculum has always been in vogue for the last many decades. However, being one of the most controversial issues, no decision has been made by the educationalists and administrators towards this direction as yet. Somehow, growing deviant behaviors, perversion and the creation of subsequent social problems including chemical dependency and single motherhood etc among the adolescents have appeared to be grave challenges for the societies. Eventually, the authorities look under obligation in respect of taking necessary actions towards this direction for the betterment, welfare, safety and protection of the minds and health of this innocent stratum of society. Sex education is one of the most controversial issues in education, which has been hovering over educational institutions since a ges. It is probably the most controversial topic, which will always have a divided opinion. Some people will always agree and some will always disagree. (Quoted in buzzle.com) Somehow, society still looks to be divided on this issue, and the educationalists are at the perplexed state of affairs regarding the introduction of sex education at schools. The people opposing the inclusion of sexual education as the part of curriculum take the plea that detailed description of sexual activities in the classroom will encourage the students to ask several questions about sex from teachers in the presence of the students of same and opposite genders, which will enhance the scale of frankness to the extent of vulgarity in the real sense. Since the hesitation regarding discussing this attractive topic will be removed from the minds of students belonging to lower grades, they will start getting involved into these activities in a practical way because of the removal of hesitation regarding the i ssue. Consequently, teaching the sexual lessons at school level may increase the probability of sexual relations between the school students. Furthermore, the stratum criticizing the providing of sex education argues that since they have also studied at school without getting sex education, it will be quite

Significance Testing Essay Example | Topics and Well Written Essays - 1500 words

Significance Testing - Essay Example A research project always has the goal to investigate the causes and the reasons and thereby to be able to draw the conclusion in the basis of the changes that take place. Responses that have been counted in this vase are the independent or the dependent variables or the predictors (Park, 2005). In statistics sampling is referred to as the selection of a portion of the population whereas this is the sample that represents the major part of the population. Sampling types in this case include the convenience, accidental, quota sample, random sampling as well as the cluster sampling. In this case it has to be seen as to what the margin of error is in the specific sampling technique. Main problems that are faced in this case is the sample bias where the sample is not the representative of the whole population thereby the sample has to be chosen rather carefully. Importance that has been used in the statistical testing is that in the research projects it can be used to test the data in the experimental basis, so as to draw the conclusion that are based on the facts representing the major part of the population. ... Statistical hypothesis testing has been considered to be one of the main techniques in the frequentist statistical inference, and still it has been seen that this is the technique that has been under criticism. An important role is played by the statistical hypotheses testing in statistical inferences. It has been said by statisticians that the hypothesis testing although has many shortcomings and still there are many changes that are needed but it is the technique that plays central role in theory as well as the practice of statistics (Levin, 1998). When the null hypothesis are being tested than the main point that has to be taken into account is the effect size. As it has been known that here are four main parts of the statistical answers and they are inclusive of the effect size, the sample size, the alpha level that indicates the significance level of the newer or the odds that have been observed by the answer by the significance testing and the last one being the power that indicates the odds that have been observed by the reader of the research results. It has been estimated that tout of these for components there are some components that can be manipulated and this all depends upon the situation and the circumstances in which the research of the project has been carried out. The main point that needs pt be argued here in this case that the null hypothesis is known as the null hypotheses as it has the no difference or no effect case. The main statistical technique that has been facing the discussion hitherto by the professors, the researchers is the significance test. It has changed its face into a controversy from being just the topic of discussion these days. Since many years